Website & SEO
Treatment information, organic search and discovery
Working concept · August 2026
One connected system for every Luxe client journey.
The proposed platform brings booking, clinic operations, memberships, communications and business insight together around one reliable Luxe client record.
LuxeOwns its platform implementation, client data and business records
DonDevelops and supports the platform, while retaining non-exclusive rights to reusable underlying components
The connected platform
From separate tools to one source of truth
Existing services remain useful, but they stop acting as isolated data silos. The new application connects them through controlled integrations.
Connected servicesInformation entering and leaving the platform
Booking & portal
Appointments, forms, summaries and secure client access
Payments
Stripe deposits, invoices and clinic payments
Memberships
WooCommerce subscriptions and funded credits
Clinic systems
Treatment records, photos and clinical stock
Marketing data
Analytics, Search Console and Meta insight
Secure, permission-based exchange
Luxe central data core
One client. One timeline. One reliable record.
Clients, bookings, original treatment goals, consent, clinical summaries, photographs, membership credits, stock and communications are organised in a database owned by Luxe.
Private by design
Consistent information for every authorised user
A simpler experience
Less repetition, easier booking and a consistent relationship with Luxe.
Better control
Clear calendars, records, stock, payments and communication.
Smarter decisions
Understand what attracts clients, converts and encourages them to return.
Application areas
What the complete platform manages
This is the high-level scope. Each area will be refined with Luxe before its detailed workflow and build specification are approved.
01For review
Booking and client portal
A Luxe-branded journey from treatment research through to rebooking.
- Practitioner and room availability
- Deposits and cancellation rules
- Forms, visit summaries and appointment management
02For review
Clinic operations
One operational view for reception, practitioners, rooms and the day’s appointments.
- Staff calendars and working hours
- Three-room resource management
- Check-in, treatment hand-off and checkout
03For review
Clinical care and consent
The right forms are delivered automatically, with a controlled record of consent, notes and care actually delivered.
- Treatment-based, versioned consent forms
- Treatment products, quantities and sites
- Restricted clinical notes and audit history
04For review
Client journey and visit summaries
A secure client-visible history that preserves what was originally requested and what happened at each visit.
- Original goals and consultation record
- Approved clinical visit and aftercare summaries
- Original photographs and progress comparisons
05For review
Clinical stock
Batch-level control of expensive products from receipt through use and wastage.
- Batch numbers and expiry dates
- Units or mL used per treatment
- Wastage, adjustments and stock alerts
06For review
Memberships and payments
WooCommerce subscriptions connected to a clear, auditable treatment-credit wallet.
- Member pricing
- Funded credits that roll over
- Automatic credit use and final payment
07For review
Client communications
SMS, email, forms, replies and recalls managed as one ongoing conversation.
- Confirmation and reminder sequences
- Two-way reception inbox
- Aftercare, follow-up and recall prompts
08For review
Growth intelligence
Connect discovery, booking, treatment revenue and retention to show what is working.
- First-party journey attribution
- Rebooking and lifetime value
- Website and operational opportunities
09For review
Content and assistant
Useful content and client guidance generated only from approved Luxe knowledge.
- Clinically approved information
- Grounded website assistant
- Human-reviewed content recommendations
10For review
Privacy and platform controls
A dedicated Luxe data environment with tightly controlled and auditable access.
- Role-based access and MFA
- Encryption, backups and monitoring
- HIPC-aligned privacy workflows
Example client journey
Every step updates the same record
Select a step to see how the client relationship continues from discovery through treatment and rebooking.
01
Client experience
Discover
A client finds Luxe through search, social, referral or a return visit.
The platform connectsWebsite behaviour, approved information and acquisition source
Proposed delivery
Build the operational core first
The first objective is a safe Timely replacement. The richer intelligence becomes useful once the central data foundation is reliable.
Foundation
Confirm requirements, privacy controls, data model and Timely extraction.
Replace Timely
Launch booking, calendars, client records, payments, stock and communications.
Connect and learn
Join website, membership, marketing and completed-treatment data.
Grow the platform
Add grounded assistance, content intelligence, POS and reusable industry modules.
Discovery requirements
What we need from Luxe to finalise the scope
These documents, rules and decisions allow Don to convert the agreed platform concept into a detailed build specification, delivery plan and final commercial proposal.
Forms and consent
Every current form, the treatments it applies to, when it expires and what requires a new signature.
Clinical summaries
Examples of current visit, follow-up and aftercare documents, plus what clients should and should not see.
Photographs
Required image views, comparison process, photography consent and any rules for client or marketing access.
Clinic workflow
Services, practitioners, rooms, appointment timing, deposits, cancellations and common exceptions.
Pricing and memberships
Active plans, wallet rules, discounts, treatment pricing and staff override situations.
Communications
Current SMS and email templates, timing, reply handling, follow-ups and recall rules.
Products and stock
Product catalogue, suppliers, units, batches, expiry, wastage and stocktake requirements.
Migration
Available Timely exports, required history, manual records and the people responsible for validating the result.
Access and security
Staff roles, permissions, approval processes, hosting expectations and support access boundaries.
Testing and approval
A Luxe project owner, staff testers, representative client scenarios and final acceptance process.
Discovery outcome
A confirmed scope, workflow specification, migration plan, responsibilities, assumptions, exclusions, delivery stages and acceptance criteria.
Luxe review
Your feedback will shape the detailed brief.
Select the relevant part of the platform, then add a question, suggested change or approval. Your feedback is saved with this review.